The Trust has pooled its resources with the Joseph Rowntree Foundation and Comic Relief to invest in a ground-breaking project that gives people with dementia in the UK a louder voice.
The investment, which is around £1.1 million, will be used to continue the successful Dementia Engagement and Empowerment Project (DEEP Project) in Scotland, England, Northern Ireland and Wales.
The DEEP Project started in 2012 with the aim of bringing people with dementia together in groups to organise activities that will influence policy makers, the media, service providers, professionals, and the general public. These groups have been raising awareness about dementia, challenging stigma and stereotypes, and improving services and the communities where they live.
There are currently 50 groups across the UK and the new funding will be used to strengthen these groups as well as support the development of many more.
DEEP groups have already made a significant contribution to addressing myths about dementia and challenging negative language.
For example, they have produced a guide on language about dementia, have met with researchers to advise them on how to best to engage people with dementia, and have produced online films about living with dementia.